is dubai really obsessed with cars?

The obsession with cars extends beyond make to model: a special-edition/limited-run* will set you much further apart from the frequently-seen-off-the-show-room-floor Lamborghini or Maserati. The other way to show your wealth is to purchase a vanity plate. Not like SWAGGA or M3TA4…but like this, quoting wiki:

“In the United Arab Emirates, regular number plates consist of five digits and one optional character (depending on the emirate). So-called “distinguished plates” have a special combination of digits (12345, 55555, etc.) or less than five digits and are sold at public auctions, the profit of which is used for charities. Very low numbers fetch very high prices, the record being the number 1 plate from Abu Dhabi, sold for 52.2 million Dirhams (14 million US dollars). In Dubai, plate number one (without additional letter) is registered to the car of Sheikh Mohammed, ruler of Dubai.”

At the Middle East Film & Comic Con (future post, coming soon) we saw this. All the kids were taking pix. I thought, wow, they like orange.

Then Alfredo explained the significance of the number: ’77 was the year Star Wars came out. Oh, and that thing about it being a 2-digit plate.


The Metro & the main highway—E11 Sheik Zayed Road—creates a spine up the “west” side of Dubai. To get anywhere, really, requires a vehicle. Nobody walks in Dubai.

*Like this:

Screen Shot 2014-04-24 at 8.07.24 AMScreen Shot 2014-04-24 at 8.14.07 AM


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